Sheffield Wednesday have confirmed Fibrely as the club’s new front-of-shirt partner ahead of the 2026/27 season.
The full fibre broadband and mobile provider will feature on the front of Wednesday’s home and away shirts, with the new kits still to be officially unveiled in the coming weeks.
It marks another visible step in the club’s commercial reset under the new ownership, following the return of Umbro as kit supplier and a busy summer of off-field activity at Hillsborough.
Wednesday have also announced a new partnership with Wolf Competitions, adding another name to the club’s growing commercial partner network.
For supporters, the Fibrely announcement is the one that will attract the most attention, with front-of-shirt sponsorship always closely tied to the look and feel of a new kit. After the confirmation of Umbro’s return, the next major reveal will be the shirts themselves.
The announcements arrive during a summer of change at S6, with the Owls rebuilding across several areas of the club ahead of the new campaign.
With new ownership in place, fresh commercial partnerships being announced and the squad continuing to take shape, Wednesday are starting to put more of the foundations in place for the season ahead.
Rumoured to be the leaked kits for the 2026/27 season:
