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OpinionSheffield Wednesday

These Days Don’t Come Around Too Often — Enjoy It

With new owners expected, a huge Hillsborough crowd gathering, and brighter days finally feeling possible, Saturday is about more than the match. It is a chance for Wednesdayites to take it all in, bring their families, and make memories.

Stephen W
Sat, 2 May 2026
3 min read
Updated 2 May 2026
These Days Don’t Come Around Too Often — Enjoy It

There are some days in football that feel bigger than the match itself.

Today has all the makings of one of those days.

Not because Wednesday are chasing promotion. Not because there is silverware on the line. Not because the table tells us this is a season-defining fixture in the usual sense.

It feels bigger because, for once, Hillsborough has a chance to breathe again.

After one of the most difficult periods in our recent history, a new chapter appears to be waiting just around the corner. New owners are expected to be announced, more than 30,000 Wednesdayites are set to pack into Hillsborough, and for the first time in a long time, there is a feeling that the club may finally be able to look forward rather than simply endure.

These days do not come around too often.

So enjoy it.

Take your families. Take your kids. Take your parents. Take the people who gave you Wednesday in the first place. Walk up to the ground a little earlier than usual. Take in the noise outside the Kop. Watch the scarves, the shirts, the old faces, the young faces, the people who have kept turning up through everything.

Because that is what this club has always been built on.

Not owners. Not statements. Not promises. Not headlines.

People.

Generations of Wednesday fans have carried this club through the hardest days. Through relegations, points deductions, broken trust, bad decisions, empty words and seasons that seemed to drain the life out of the place. But still, they came back. Still, they brought their children. Still, they passed it on.

And maybe that is why this weekend feels important.

It is not just the end of a difficult time. It might be the start of a new beginning. A chance for the next generation of fans to see Hillsborough not as a place weighed down by frustration, but as somewhere full of colour, noise, belief and possibility.

For the younger ones, this could be one of those first proper memories. The kind that sticks. The walk to the ground. The size of the crowd. The old songs rolling around the stands. The feeling that something is happening.

For the older ones, it might feel like a reminder.

A reminder of what Hillsborough can be when it comes alive. A reminder that, beneath all the chaos, Sheffield Wednesday is still a giant community of people who care deeply, sometimes irrationally, but always completely.

There will be time for questions. There will be time for scrutiny. There will be time to talk about plans, structures, recruitment, rebuilds and what comes next.

But today should also be a day to simply take it in.

A sold-out Hillsborough. A club stepping out of the dark. Families in the stands. Brighter days ahead. A new generation watching, learning, and hopefully falling in love with Wednesday the way so many of us did.

We have waited a long time for a day that feels like the page might finally be turning.

So sing the songs. Take the photos. Make the memories.

These days don’t come around too often.

Enjoy it.